Creator Profile: Evelynn Escobar-Thomas
Hi Evelynn! Tell us a little bit about yourself.
My name is Evelynn. I was born and raised in Northern Virginia. The only other place I've lived outside of my home state is California where I currently live in sunny Los Angeles. I'm a marketing manager by day, blogger and freelancer by night.
What is your background (i.e. education, previous jobs, experiences that led you to create)?
I went to Virginia Commonwealth University for Broadcast Journalism under the Mass Communications umbrella and ended up working in the digital space. My first summer interning I had two social media internships at non-profits in DC. Those two internships really kind of changed the trajectory of my life. Since then, I've done social for various fashion and beauty brands in Los Angeles. I always knew I wanted to work in a creative field and being someone who was raised with technology, social media marketing came easy to me.
As a social media specialist for brands, what does your day to day look like?
There's actually a ton that goes into it from scheduling, to conceptualizing initiatives and campaigns, to actually creating content, to recording analytics, to covering events, etc. It's actually a very specialized job that is more than just pressing a send button in a Twitter, Instagram, or Facebook app.
Do you find it challenging to create content for yourself when you are creating for others all the time?
Definitely! Constantly using your creative mind is challenging, but paving my own lane has really helped to not exhaust that creativity. Usually the brands that I work with don't really crossover heavily into my personal aesthetic, so I can think of work as work and my own content as just my fun side project.
Do you have any social media tips for people wanting to increase their engagement or solidify their brand voice?
It really all comes down to content. If you create fun engaging content, if you ask questions and get your community involved in captions, you'll increase your engagement. Solidifying brand voice and a personal aesthetic can be hard if you don't know where to start, so I always recommend creating a moodboard or two of the way you envision your brand looking to act as a personal reference when building.
You interned with Michelle Obama! How did that come to be and what was your experience like? Also, how great is Michelle?
During the first Obama campaign I was only 17 and too young to vote. I was super passionate and energetic about his run for office so I channeled that energy into an internship with the grassroots campaign and did what I can. Actually a bonus fun fact, I almost ended up on Oprah for the work that I did in my community for that campaign. Fast forward 7 or so years later and my internship manager is now in the White House and I'm eligible to apply for an internship in the White House. She encouraged me to do so, so I did and voila I ended up in the Office of Scheduling and Advance in the Office of the First Lady Michelle Obama. The experience was unlike anything else. I got to attend special ceremonies in the East Wing, saw Sunny and Bo, it was just everything you could ever imagine it to be from that perspective. Walking into work in the White House every day was surreal. Michelle Obama is definitely one of my sheros. I mean she is the most educated First Lady of all time and she does everything with grace and respect to all. She's just such a great example to all women and the embodiment of class.
You recently started Hike Clerb? What is it and why did you want to make it happen?
Hike Clerb is an all girl hike group in Los Angeles. I created it because often times I'd go hiking by myself and people would tell me how unsafe it was to do so, so I thought why not bring a bunch of women together in a safe environment and hit the trails. It's turned into an awesome and empowering network group for girls of all walks of life and I cannot wait to see where it goes and grows from here!
Where do you draw inspiration from?
I draw inspiration heavily from the past. Things I loved as a kid, things my parents showed me as a kid, etc. It's weird that everything we liked as kids is now cool again, but it's also inspiring in its own right.
What makes you passionate about the work that you do?
I am a big champion of self expression and living an authentic life, so being able to do work that helps me creatively express myself and help others to be comfortable with expressing themselves really fills me with the fuel to keep going.
What are some of the setbacks or challenges you face within your work or creative endeavors?
I think one of the biggest challenges is creating a balance. Not becoming a workaholic. I'm someone who will always take on more if I can, but I'm learning I need to be way more disciplined and organized with my time to accomplish everything I want to do.
How do you handle periods of self-doubt?
Whenever I begin to doubt myself I think about all the things I've accomplished, what makes me unique, what my plans are for the future and I snap myself out of it. I've learned that you've got to stop downplaying your accomplishments and champion yourself always. Channel that doubt into looking at the possibilities for the future.
At The Glossary, we believe in women working together and helping one another. Why do you think it is important for women to support each other?
There is enough space for all of us women to succeed in our own right. We absolutely should all be encouraging to one another, because a win for one woman is a win for all. We're still working to break glass ceilings, we're still working to be seen as equals, and we're all in this together. I will always champion other women I see doing their thing.
What creative women do you find inspiring?
There are so many women out there challenging norms and creating their own lanes, it's super inspiring. Janet Jackson, Missy Elliott, Beyonce, Solange, Rihanna, Princess Nokia, Pat McGrath, one of my best friends who's a local designer -- Laci Jordan are a few that immediately come to mind.
What tools or resources have been most helpful for you whether creatively or career-wise?
The most helpful tools or resources have been other women. Most of what I've learned has been from experience and or someone taking me under their wing and helping to show me the ropes. I'm now in a position where I have an intern and have the ability to do the same for them, and I do. It's so important to help and uplift other women in your field.
What are some of your favorite places in Los Angeles?
Well, the hiking trails for one. The beach. Squirl because it really lives up to the hype. My apartment because it's super cozy and the Observatory. It mystified me as 10 year old visiting L.A. for the first time and it's still just as magical to me today.