Creator Profile: Jessica Murnane of One Part Plant
What is your background - first job, education, career path previous to One Part Plant?
Oh man. First, first job ever in high school was Dairy Queen! In college, I worked at BP as a gas station attendant. Two pizza places. Selling dance lessons as a telemarketer. Filing at an office. The list could go on and on.
I graduated from Ohio University with a degree in Graphic Design.
First job out of college was working at the original Paper Source in Chicago as an invitation designer (also waitressing). Then I opened my own stationery/design company with a business partner. We broke up. Started doing marketing and PR. Worked for a celebrity clothing line. Opened a bar. Started another stationery/design company. Worked for some magazines at the same time. Did branding and design for restaurants. Worked at a hat shop. Started One Part Plant and One Part Podcast. Wrote a cookbook. I'm HERE TO STAY. I finally found what I'm meant to do!
For those who don’t know, even though they should, what is One Part Plant and what is your mission behind it?
Hey man, I get so excited when someone hasn't heard of One Part Plant. It's a new person to potentially get down with OPP. The mission of One Part Plant is to get everyone on this planet to eat one plant-based meal a day. I changed my own diet nearly seven years ago to avoid getting a hysterectomy (because of my Stage IV endometriosis). Changing my diet was SO hard. I started OPP because I didn't want anyone to suffer through a change like I did. Not only making this diet change easy, but delicious too.
With the recent release of your book, how was your life changed and what do you do to take time for yourself in the midst of constant travel?
I mean, here's the thing...most people think that when you launch a book, fireworks go off, Oprah is calling, and everything comes to you. That has happened to some, but for most...now is the hustle time. Making the book is only the half of it, you have to work your ass off to promote too. I'm in the promotion phase. Having a book is pretty cool. But now it's time to figure out how to leverage that book for more opportunities.
In terms of taking time for myself. That's going to happen in July when I take a couple weeks off. When I can sneak time in - I love talking to fellow author friends going through the same process, going for a walk and listening to a podcast, hitting the beach with my family, or watching some Netflix while I make dinner.
What is a simple recipe/meal you would suggest for someone who is hesitant about eating a fully plant based meal?
Lasagna! And do not, under any circumstances, tell them it's plant-based. Just serve it to them. It's one of the most popular my-family-won't-eat-plant-based-but-they-loved-this-recipe recipes in my cookbook.
What ingredient(s) could you never live without?
I devote a whole chapter to my Top Ten Ingredient list that I have stocked at all times. I believe if you have these and some veggies anything is possible! I used to really hate going to the grocery store. Once I developed this list, I know exactly what to get and don't mind the store. I'm in and out. More beach time.
What have you learned through the process of starting One Part Plant that you think applies to any creative endeavor?
That if you have a good idea it doesn't matter how many Instagram followers you have. I had 2,000 followers when I got my book deal. People told me I'd need at least 25K to make it happen. It's not always about likes and metrics. Good ideas still matter. Real life relationships still matter. If social media went away tomorrow, what's your idea, mission, or goal? That's what really matters.
What are you looking forward to in the coming months?
I'm going on a mini-cookbook tour to DC + LA with fellow women authors that have cookbooks in the same genre as mine: Laura of The First Mess, Heather of YumUniverse, and Lily of Kale & Caramel. We decided that's it's much cooler to join forces and share our audiences than compete with one another. None of us live in the same city and I'm so excited to be in the same room as them.
I'm also SO pumped about my latest podcast season. My guests have been really blowing my mind and offering such incredible lessons. Ruby Warrington, Minaa B, and Dr. Steven Gundry to name a few.
What are you trying to learn right now?
To mediate every day.
What do you wish more people knew about you?
That I don't judge what you eat. Plants all day. Once a day. Once a week. I just want you to feel good and be an advocate for your health. It took me almost seven years to get here. I didn't like my first bite of kale. It takes time to make a big change and that's ok. I'm still figuring things out too.
At The Glossary, we believe in women working together and helping one another. Why do you think it is important for women to support other women?
Amen! I guess, it's hard for me to think of reasons because it just seems like the obvious thing to do. But I understand how we can all experience envy, competitiveness, and get into the comparison-game. But there is room for ALL of us to succeed. If you see a women out there doing something similar to you, it doesn't matter. She's never going to do it exactly the same as you. Because you're you. Why not learn from her or collaborate with her instead of being salty about it? It feels so much better.
And if you still have a hard time with this concept, understand that the more the woman succeeds next to you, that only gives you more space to succeed too. She's helping lift you up and clear a path for you. Why get in the way of that? Help her.
What creative women do you find inspiring?
Women that create with their hands. And I'm not talking about typing with your fingers or moving a mouse around! Painters, illustrators, knitters, sculptors. Basically anything and everything not created on a computer. I learned design with a screen printer and an old letterpress. I miss those days. This summer when I take a break, I really want to start creating again with my hands (off the computer).
I recently found an artist named Asha that I think is super cool. I could look at my friend Bari Ziperstein's work all day long. And my friend Rose Lazar's objects always make me smile.
What are some of your favorite places in Charleston?
So many! Aside from the palm trees and my new kitchen (I finally have a kitchen that I can move around in!)...I'll give you my favorite spots for food: Everything on the menu at Butcher & Bee. Bowls at Huriyali. Grits + Chocolate Chip Cookies at Gnome. A fancy cocktail at Zero George (the prettiest hotel I've ever seen).