Maker Profile: Liz Wible, Prop Stylist and Soap Maker - Boston
Hi Liz! Tell us a little bit about yourself.
I am originally from New Hampshire and moved to Boston in 2014 to pursue a master’s degree in Integrated Marketing Communication. During this time, I began playing with the props and food from the local shops and businesses I was exploring then posting the flat lays onto my Instagram feed. Slowly this turned into freelance styling for businesses and a true creative outlet for me.
What draws you to prop styling and storytelling?
I love the concept of telling a story with no words and bringing handmade, imperfect products to life. I also just feel good when I’m styling. It allows me to quickly enter a state of flow and I can relieve a lot of anxiety that way.
How did you make the decision to pursue your current career path?
To be honest, this decision wasn’t made until quite recently. I haven’t always known what I wanted, but quickly fell for this art when I happened upon it. During the work week, I am the Social, Communications, & PR Manager at a food innovation lab and pursue my freelance prop styling and soap making on the weekends.
How do you manage a work/life balance?
This is definitely something I am still figuring out! It took me awhile to get to this point, but recently I started shutting off my full-time work emails at the start of the weekend. So simple, right? It’s made all the difference though and allows me to pay full attention to whoever I’m with or whatever I’m working on.
You also make soaps under the name Wild Lather! How did you begin that? What does that process look like?
Growing up, my best friend’s mom would often make castile soap bars. I remember coming to her house and being absolutely infatuated with the little rectangles curing on the shelf. The scent of her home was intoxicating and from that point on I’ve always had a sincere appreciation for the art of soap making. A couple of years ago my friend’s mom was featured in the book Made By Hand in which she walks readers through the process of making it. One day I decided that I’d try it out and that was it for me! I love it and have created my own recipe and scents that I sell on a very small scale.
What draws you to natural skincare?
It’s a true clean. I feel good when using it on my body and giving it to my friends and family to use on theirs. Natural skincare is also easy on our precious environment and for these reasons I will never go back!
Why do you think it’s important to shop small and support local makers?
Every dollar is a vote. I love supporting the local economy as well as getting to know a product’s story and/or maker. It makes every purchase so meaningful.
What do you like to do in your downtime?
I’m so lucky to live in such a beautiful city and love to explore Boston coffee shops, small businesses, and restaurants. There are also beautiful neighborhoods to photograph and fun day trips to take around New England. I'm also a huge homebody and love to cozy up in my apartment with coffee and good music.
What are some of your short term goals?
As previously mentioned, I haven’t yet mastered a work/life balance that I’m happy with but am slooowly getting there. My soap sales have also been picking up and in late June they will be on the shelves at a small shop in Newburyport, MA! I’m hoping to quickly get this balancing act together so that I can be as efficient as possible while reserving time to spend with friends and family.
Would you like to share any of your long term goals and creative aspirations?
Hmm I love creative freedom and sharing my work with others. I would love to get to a place where I can pursue this full-time.
At The Glossary, we believe in women working together and helping one another. Why do you think it is important for women to support each other?
In the past year especially, I’ve witnessed an indescribable wave of togetherness and protection among women. Women lifting other women up is a powerful and inspiring force and it’s important that we continue to do this whether it be through small acts of support or international, peaceful marches.
What creative women do you find inspiring?
Oh there are so many! I’ll stick with New England-based:
-Sofi Madison, Boston, MA: Possibly the sweetest soul and owner of the beautiful shop Olives & Grace
-Lianne Tyrrel, Henniker, NH: A talented maker and owner of enhabiten etsy shop. She’s also the mama of my childhood best friend and the soap maker that inspired my hobby!
-Victoria Banyard, PhD, Durham, NH: Vicki was my mentor for my senior honors thesis in undergrad and is a powerful advocate for domestic and sexual violence prevention. Her research is outstanding and worth a read!
What do you wish more people knew about you?
Growing up, I’m sure most of us were asked, “what do you want to be?” so many times. Quite recently, I realized that I don’t think I’ll ever know the answer to this. I think a more appropriate question is “who do you want to be?” This I know the answer to. Just a lil' something that’s been on my mind lately.
What are some of your favorite places in Boston?
Naturally my mind went to food here, so here are my favorite eats:
Coffee & liege waffles: Curio Coffee
Pastries & interior: Tatte Bakery
Ice cream: Honeycomb Creamery
Pizza: Area Four
Greens: Life Alive
Everything else: Alden & Harlow. So. Good.