Small Business Profile: Taylor Kitto, Owner of Wild Poppy Goods - Portland, OR


Hi Taylor! Tell us a little bit about yourself.
My name is Taylor Kitto and I run an e-commerce site called Wild Poppy Goods. I was born and raised on the Central Coast of California and currently live in Portland, Oregon with my partner Philip and our two pups, Willow and Rory. 

What lead you to begin Wild Poppy Goods?
I started Wild Poppy Goods when we first moved to Portland, almost three years ago. It all happened quite organically, and what first began as a side project turned into an actual career. When I first launched Wild Poppy Goods, I was only selling vintage. A lot has changed in three years and it has now evolved into a space for showcasing the work of independent and emerging designers. 

Can you go a bit into your sourcing and curating process for the shop?
The sourcing and curating process is one of my favorite aspects of owning a shop! I love connecting with makers, and find a majority of them through social media. Someday I would love to travel back to Mexico, Turkey, and Morocco to source some direct trade pieces. 

How do you connect with your customers and community?
Being part of an online community is wonderful, but it can be isolating at times. One of the reasons I’m looking to open a brick-and-mortar spot is so that I will be able to connect with customers face to face. There are so many awesome ladies in just my small neighborhood in Portland, and I am hoping my store will be a place to open up conversation and support within the community. 

What are some brands/designers that you are excited about that we should know of?
Doen is a brand that I am currently obsessed with. They just make the most beautiful yet comfortable clothing! 

Why do you think it’s important to shop small and support local makers?
Being a mindful consumer is a powerful thing. It’s one of the biggest political statements you can make! It also feels good to support folks who make a living doing what they love. 

What is your favorite thing about your workspace?
Well, if I am being perfectly honest, I am currently working out of a spare bedroom in my home. I moved out of my studio a few months ago in hopes of finding the perfect retail spot. It’s proving to be quite a challenge in Portland, but I know it will be worth it when I find the right spot. Plus side to working at home? I get to chill with my dogs all day! 

Where do you look for inspiration?
I will forever be a California girl, so much of the Wild Poppy vibe is influenced by that. Aside from that, traveling is my favorite way to get inspiration. How other countries live their daily life, the colors of a city, and the culture all end up influencing my taste. 

What are some of the setbacks or challenges you faced when starting Wild Poppy Goods
Being a one woman show can be difficult sometimes, and I admit I have a difficult time accepting help. I am the photographer, stylist, buyer, curator, and customer service. I recently passed the bookkeeping and financial side off to someone else. It is an area I’m not that great in, so allowing someone else to take the reigns means I’m able to focus on where my talents lie in my business. 

What tools or resources have been most helpful for you as a business owner?
I love listening to podcasts while I work. My favorite business related ones are How I Built This, Startup, and Conscious Chatter. 

At The Glossary, we believe in women working together and helping one another. Why do you think it is important for women to support each other?
We have to stick together and build each other up — there is no way around it. In the small business world, it should be acknowledged that there is room for each and every one of us. It’s not a competition; we each bring a differentthing to the table. 

What creative women do you find inspiring?
I am always inspired by how Emily Weiss of Glossier and Tyler Haney of Outdoor Voices run their businesses. They are really the kind of down-to-earth, take charge business woman I aspire to be. 

What have you learned from owning your business that you think can apply to any creative endeavor?
Have trust in yourself and the process. Good things happen slowly; I have to remind myself of that daily. 

What are you looking forward to in the coming months?
I am headed to France and Spain at the end of July. I can’t wait to get some fresh perspective for my upcoming endeavors! 

How do you manage a work/life balance?
It is an ongoing balance, but making sure to set boundaries and turning off at the end of the day is vital to staying creative and driven. In my case, the days where I take a step back are the most productive ones. 

What are some of your favorite places in Portland?
Oh, too many to choose from! We are definitely spoiled here. Tusk is my favorite date night spot, Luce for a delicious Italian meal, Heart for coffee, Hat Yai for Thai fried chicken, and Broder for a Scandinavian brunch. 

Favorite places to shop are WM Goods, Field Trip, and Palace

Photos provided by Taylor Kitto

Photos provided by Taylor Kitto