Blogger Profile: Stephanie Arant of Unconscious Style - Los Angeles
Hi Stephanie! Tell us a little bit about yourself.
Well first off my name is Stephanie Arant, I work full time as a Marketing Manager during the day and am a Style/Fashion blogger in my off hours! I have a cute French bulldog named Kirby and live in Orange County with my husband.
How did you decide to start a style blog?
It actually started as a school assignment to create a blog about social media marketing. I decided to target mine towards social media marketing in fashion and eventually started pushing out personal style photos after the assignment ended.
How has your blog evolved since you began?
It’s definitely gone more from a style diary persona and into a matured blog that includes travel, lifestyle, and beauty posts.
Is blogging your full time job?
It actually isn’t to many people’s surprise! I work full time as a Marketing Manager for a beauty company. I frequently include my blog in my resume, as it’s a great way to showcase my writing abilities as well as showcase my awareness to recent trends and social media. Blogging started off as a passion project and now has actually assisted in getting myself positions in the industry.
Could you go a bit into the process of working/collaborating with brands?
Working and collaborating with brands is one of the incredible perks of being a blogger. You not only get to learn about new up and coming brands but also the humble beginnings that come alongside them. Working with companies really is all about compromise, you have to understand your own value while also considering what the company is able to provide. At the end of the day I always believe that if you feel passionate about working with them there is always a happy medium to what they can give and you can provide to them.
What makes you passionate about the work that you do?
I’m an all around passionate individual whether it’s work or play. When you’ve been interested in fashion as long as I have it comes fairly naturally. I also love seeing the response my work gets. Whether it’s a brand getting excited on the content I’ve produced for them or my followers letting me know that I inspired them to try something new!
Your style is incredible! Could you share some of your favorite brands/designers/shops?
I of course have my staples: Zara, H&M, & Other Stories, ASOS but I also have recently been loving Lacausa, Article&, Need Supply, Flair the Label, and Our Second Nature.
Do you find having a work/life balance to be difficult? What are some of the challenges you face as a style blogger?
There are definitely challenges when it comes to a work life balance, in my case you also have to add in being a blogger. Right now I usually shoot my outfit photos at lunch time, edit and blog in the evenings and travel to new cool inspiring shops and restaurants over the weekends. This sometimes leaves little time for my family and simple things like grocery shopping. When you love doing something it doesn’t always feel like work, but when there are expectations of deadlines from collaborators or the pressures of creating the right content for my followers you sometimes have to take a step back from it all. I try to disconnect before bed and read as well as plan fun date nights with my hubby at least once a week.
What are you trying to learn right now?
I actually really want to learn how to make those macramé wall hangings! I also would love to learn more about plants so I can take better care of the ones I plan on filling my home with in the near future.
How do you stay inspired? Where do you look for inspiration?
I love this question because a lot of times staying inspired can be difficult! I always find I am most inspired when I travel to new places. Whether it’s a cool coffee shop, new city, or new state, I can get tons of inspiration from the locals and just being around a new environment. I also love going into thrift stores for style inspiration. Digging through endless aisles of clothing and finding that one gem of a piece takes a lot of thought and consideration.
Would you like to share any of your long term goals and creative aspirations?
Ultimately I’d love to eventually work for myself blogging and as a marketing consultant. I would also love to elevate my blog to include more information on how I got my start not only as a blogger but also as a marketing professional. It’s one of my most frequently asked questions.
What advice or tips can you share on constantly creating interesting content?
Always stay true to yourself. Stay consistent. Keep up with the latest trends and speak on it (doesn’t always have to mean you follow it). Understand your audience. Put plenty of thought into what you are posting and why. Adventure into the world and get inspired by everything around you!
At The Glossary, we believe in women working together and helping one another. Why do you think it is important for women to support each other?
We live in a world where everyone is constantly comparing themselves to one another and it can bring out the worst in a person. It’s important for women to stick together and share in each other’s accomplishments or empathize in each other’s downfalls. It’s absolutely refreshing and inspiring when I see women taking charge of their lives, creating amazing content and being so creative. It’s one of the reasons I love blogging and social media, although there are moments of jealousy and bullying, there are far more positive messages and inspiring stories and it motivates me to continue pushing for my goals and dreams.
What creative women do you find inspiring?
My boss for one! She started her company from a borrowed $5,000 from her mother who saved up her tips from working at Subway and grew her business into the success it is today. I also am inspired by a ton of bloggers but recently Danielle of We Wore What. She’s intelligent, creative, and a savvy businesswoman (who still lives her life and has fun!)
What are some of your most memorable travels in the past year?
Paris! I actually got to travel there for work and it was so incredibly inspiring. Plus it took me out of my comfort zone from the long flight to the language barriers.
What are some of your favorite places in LA?
The Melrose Trading Post on Sundays has always been a favorite of mine ever since I was in college. Maru Coffee, Flowerboy Project, shopping in Silverlake/Echo Park area, Café Gratitude, & Alfred Tea!