The Minis: Lindsay Kelly - Boston


Hi Lindsay! Tell us a little bit about yourself.
I’m a Creative Director and Designer, specializing in brand development, website design, print design, and art direction for retail, skincare, and lifestyle brands. When I’m not in front of a computer screen, I can be found spending time with my husband, 2-year-old daughter, and our parson russell terrier, Ace. We live in the suburbs now, but before that I lived in Boston for about 10 years.

What is your background (i.e. education, previous jobs, experiences that led you to create)?
After earning my BFA in design, my career started in advertising. I later found my niche in retail and e-commerce design while working alongside in-house teams for a variety of brands. After a decade of working for others, I decided to make the leap to freelance full-time and have just recently officially started my own company, JaneMade. I now work with several start-up business and in-house teams to craft and launch their unique brands and products.


Where do you draw design inspiration from?
Everywhere! It's definitely a bit of a challenge to stay creatively inspired now that I work for myself. I try to make sure that I’m not too heads down all of the time. Since so much of my work is focused in the retail and branding sector, I like to visit independently run stores to check out emerging brands. The Creative Lady Directory is great, too – Jess has done an incredible job building a Facebook and Instagram network of women, all of whom are wildly talented and supportive of one another.

Do you have a favorite or most memorable project/design that you have worked on?
My most recent project was definitely one of my favorites. One of my clients wrote a book, and I was lucky enough to work with her publisher on the design of it. So much of what I do is digital, so it was nice to work on such a large printed piece.

I also loved working with Follain, a non-toxic beauty retailer, on the packaging of their co-branded products, which launched this past holiday. This was their first foray into co-branded products, and it was both challenging and rewarding to set the creative tone.


How has been the transition to freelancing full time?
Amazing! I had known that I wanted to take the plunge and work for myself for a while, but I knew I had to be practical and gain enough clients first. I am very fortunate to have partnered with so many great brands who have referred me to other clients.

What creative women do you find inspiring?
For starters, my clients. Most of the brands I work for are women-led businesses, and I'm constantly impressed by their drive and ambition. It's also hard to deny the success of power stories like Gwyneth Paltrow and Emily Weiss; I love that as successful as they are, they're still extremely involved in their companies and care about even the smallest of details.

What are some of your favorite places in Boston?
Where to start, so many favorites! Beacon Hill will always be my favorite, in part because I lived there for a few years. I love Tatte Bakery on Charles Street and the beautiful branding Amanda Jane Jones has done there. Niche is my favorite place for plants (I'm even shooting there on Monday with one of my clients), and Willey and Sault (for my husband) are a couple of my favorite shops in the South End.


Find Lindsay at: