The Minis: Rebecca Kenward
Hi Rebecca! Tell us a bit about yourself.
Hi, I'm Rebecca Kenward. I'm the designer behind Wild Thing Designs.
Rooted in Vancouver, you can usually find me alongside friends and family, enjoying a coffee, hiking the mountains, or eating avocado toast. When I'm not out and about, you can always bet that I'm creating in my studio for hours on end. And, well, that's just all I need.
What is your background that led you to create?
In university I’ve studied both business and general arts and the funny thing is, not once did I ever think I’d become a designer. I always believed I was entrepreneurial and thought one day I’d be a business owner, but I wasn’t sure what my passion was exactly and I didn’t know how I could discover it. At one point, I found myself in a job that left me feeling uninspired, so I would spend all of my free time learning graphic design. I just enjoyed the learning process of it - I’d see something I liked and then I’d spend countless hours perfecting it on my own. Here’s the thing though - and it only occurred to me after I failed to pursue at least a hundred other ideas - I think that giving myself space to explore education and design gave me answer I was looking for all along.
How did you begin Wild Thing Designs?
I’m still a very new designer and I’m primarily self-taught. After having private instructing and building my skills to a level I felt confident, I knew I was ready to offer services to others and grow my business. “Figure it out” became my mantra - if I didn’t know something, I would attend an event, participate in a workshop, or use my studio time to learn until I nailed it down. As I mentioned above, the overriding theme was that I enjoyed creating and I loved helping others tell their story. It might sound cliche, but creating my business just felt right for me. As soon as it clicked, I quite literally could not think about anything else. That’s a feeling I want to chase forever.
What is your process of working with small businesses?
I commend all of those who have taken a leap of faith and put themselves out there in the world because it’s a tough thing to do. Along the way, I’ve had the chance to work with some really inspiring creatives, entrepreneurs, bloggers, and business owners. Although there is a step-by-step structure to the process, I try my best to hone in on each specific client and tailor to their needs and the needs of their business. It’s important to me that there exists an alignment between the client and I. After delving in, I want to leave my client at the end of our project feeling like they have the opportunity to grow and I do what it takes to ensure they have the tools to do so.
At The Glossary, we believe in women working together and helping one another. Why do you
think it’s important for women to support each other?
I wholeheartedly agree that when women support each other, we shine light on the intelligence, bravery, work ethic, and talent that we embody. Women are worth celebrating and I think there’s been a huge progression towards not only asking, but receiving what we want in life. When women support each other, we have the opportunity to rise far beyond where we thought we could go at it alone. I can only speak from my own experience, but the creative community itself fosters a strong sense of community and I love that we all bring something unique to the table in order to work in combination with each other.
What creative women do you find inspiring?
I would love to throw out some names, but I think I’ll just stick to one example that comes to mind. There’s a designer that I’ve looked up to since the beginning of my design career and it wasn’t until recently that I came in contact with her online. She published a beautifully written blog post about transitioning into design and I felt immediately compelled to reach out to her. The ways in which a creative mind functions differently is difficult to describe, but she put it so eloquently, which inspired me to start this year with a clearer vision of what I wanted my career to look like.
What are some of your favourite places in Vancouver?
There aren’t many things I don’t like about living in Vancouver. Recently, I’ve found a lot of solace in being outside. I always thought that working for myself meant I would work from cute little coffee shops all the time, but it realistically accounts for long hours staring at a computer screen and involves eating a lot of cereal (which I’m not complaining about). Aside from the long winters, living by the ocean in the summer is pretty hard to beat.