Creator Profile: Carolyn Bothwell, Freelance Copywriter + Creative Consultant - Boston
Hey Carolyn! Tell us a little bit about yourself.
I’m Carolyn, a Boston-based freelance copywriter and creative consultant.
When I’m not working, you can usually find me reading, sneaking off to Cape Cod, or spending time with my friends and family.
What is your background (i.e. education, previous jobs, experiences that led you to create)?
I received my B.A. from Providence College and a Certificate in Publishing from New York University. I started my career at Rue La La, where I had previously interned. I credit a lot of my success to these early days where my editors helped me hone my craft and deep-dive into the world of copywriting, editorial, and marketing. After about two years, I took a job as a Marketing Specialist at a small start-up company. Despite being a side-step, I learned a lot and was able to start freelancing on the side.
When did you begin copywriting? What drew you to working with brands to help them hone their voice?
I began copywriting as a sophomore in college during my internship at Rue La La. I instantly fell in love with the craft because I saw it as a challenge. How could I portray this big idea in the least amount of words possible?
The more I learned about copywriting, the more collaborative I became. I started joining forces with marketing teams to A/B test and customer service teams to find out exactly what the customers were saying. Through this process, I realized copywriting was so much more than just … well, writing.
What does your process look like?
Brainstorm, brainstorm, brainstorm, write, edit, edit, edit.
From working full-time and freelance copywriting part-time to now being a full-time freelancer, could you share with us the shifts you've made and how other creatives can work towards full-time freelance?
The act of juggling a full-time job and freelance work isn’t easy, but it is rewarding (both creatively and financially).
When I decided that I wanted to go full-time freelance, I started an Instagram account to showcase my work. It was then that I connected with brands and studios across the country and began taking on even more work. When my workload became near impossible, I asked my full-time job if I could switch to a part-time schedule for a few months before transitioning out of my role. This helped me ease into freelance life and also ensure a steady stream of income right from the start.
As a full-time freelancer with multiple jobs and clients, how do you manage your workload? Do you have any helpful resources?
Time management can be tricky when you’re on your own. I make an effort to wake up early and start working right away. Not only do I feel more creative in the morning, but I’m also not getting distracted by too many emails. I use a client management system, Dubsado, that helps me organize my clients and create to-do lists. Then, I use Quickbooks Online to invoice my clients.
At The Glossary, we believe in women working together and helping one another. Why do you think it is important for women to support each other? How have women supported you?
When you’re working independently, I think it is especially important to find your people. It helps you to feel connected (even if you’re a team of one). I am lucky enough to have Lindsay Kelly from JaneMade as a mentor and friend. She was there from the beginning to bounce ideas off of, help me figure out taxes, etc, etc.
There are also a lot of Facebook groups that are great. I’m a member of Creative Lady Collective, Freelancing Females, and Dreamers + Doers.
Now, I meet up with a few freelance writers in Boston regularly. It’s helpful to share our struggles and pass projects off to each other. I’m definitely a big believer in community over competition.
What women bring you inspiration?
Lindsay Kelly, JaneMade
Babba Canales, By Babba
What's coming up for you?
It’s hard to know with freelance life, but 2019 is definitely going to be an exciting year.
What are some of your favorite spots in Boston?
I live in the North End, so you can find me at the window seat at the Thinking Cup most mornings. I also love Trident Booksellers and Cafe on Newbury Street; I can’t seem to leave there without a smoothie and a new book in hand.