Female-Led Small Businesses You Can Support with Your Dollars


Women-owned businesses in the United States create more than nine million jobs and generate nearly $2 trillion in revenue. In the last 12 years, the number of women-owned businesses have increased by 58%, far surpassing the overall U.S. business increase of 12%. And it’s estimated that more than 1,800 women-owned businesses are created every day, 64% of those started by women of color.

And those women-run businesses are succeeding. According to a study by The Boston Consulting Group (BCG) and MassChallenge, businesses founded by women ultimately deliver higher revenue than do businesses founded by men.

So let’s keep a good thing going. Women control 70–80% of consumer spending in this country, and we should be putting our dollars into the pockets of women-run businesses that are making things happen. 

These small-business recommendations are coming at you with first-hand experience: these are women-owned businesses I support with my own dollars.

Casa Blanca Coffee - Marissa Ruehle
Wilmington, North Carolina 


After spending ten years in the coffee business, Casa Blanca founder Marissa Ruehle started roasting her own beans. In 2018 she bought an abandoned mediterranean-style house in Wilmington, North Carolina, and converted it into the port city’s most beautiful work of coffee-inspired art. Can’t make it to her beautiful coastal coffee shop? Order some freshly roasted beans or Casa Blanca swag. 

Brass - Jay Adams and Katie Demo
Boston, Massachusetts


Adams and Demo started Brass after years of frustration with the way the fashion industry thrives on filling our closets with low-quality one-offs. Brass creates clothing for women on five key criteria: beauty, quality, versatility, ease, and purpose. 

Port of Raleigh - Ana Maria Muňoz 
Raleigh, North Carolina


World traveler Ana Maria Muňoz brings her impeccable eye for space and environment to her retail storefront in Raleigh, North Carolina. Port of Raleigh is packed with ultra-modern furnishings and homewares from all over the world. Muňoz curates the finest in minimalist style.

Nalu - Dali and Finn Schonfelder
Canggu, Indonesia 


When Dali and Finn Schonfelder traveled to India with their parents when they were just eleven and eight years old, they saw first-hand the devastating effects that lack of education can have on girls and women in developing countries. That’s why they founded Nalu, a clothing company with a one-to-one model that provides a school uniform to a child for every product sold. Their contributions keep girls from early marriages and children out of assembly line work. 

Tay Ham - Taylor Hamilton
Wilmington, NC


Cheeky, irreverent, full of spunk and snark, Tay Ham greeting cards are created by artist, illustrator, queen of the pop-culture reference, and all around funny person, Taylor Hamilton. In her Wilmington, North Carolina, studio. 

BRYR Clogs - Isobel Schofield
San Francisco, California 


Shoe maker Isobel Schofield and her team of cobblers (yep, I said cobblers) makes every pair of beautiful BRYR clogs by hands in her San Fran studio. Schofield is dedicated to the idea that the best products are made with the best materials.

Circumference - Jina Kim
New York City, New York


Circumference skincare products are completely toxin- and guilt-free, it’s never tested on animals and it also 100% sustainable. Kim started Circumferences with the mission to do away with the “beauty” industry’s capitalization on the notion of “ugly.”

Whiskey + Wine - Mal Warning
Portland, Oregon


Not only is Mal the designer behind Whiskey + Wine’s playful modern jewelry designs, she’s also a birth doula and mother of two (soon to be three). Warning works mostly with clay and soft fibers in soft, coastal tones inspired by the Pacific Northwest. 

Emily McCrary-Ruiz-Esparza is the content strategist at the woman-owned InHerSight, the company ratings platform for women with ratings and reviews on more than 120,000 companies in the United States.

Mandy Lancia